Marketing Route

AI, do with me an email campaign

Build a complete 5-email welcome sequence from scratch using AI as your co-writer. You will define your audience, craft subject lines that earn opens, write persuasive body copy, and launch the automation in Mailchimp — all in one sitting.

14 steps ~1h 20min For all professionals Free
Start This Route → Free to start · No credit card

Your Content Takes Too Long to Produce.

The tools are there. The time isn't. This route gives you a system that makes AI output actually sound like your brand.

Before this route

  • AI-generated copy sounds generic — it doesn't sound like your brand at all.
  • You have content ideas but struggle to turn them into ready-to-publish assets.
  • You write content from scratch even when AI could give you a solid first draft.
  • Results are inconsistent: sometimes great, often just mediocre.
  • You're spending hours on content that should take minutes to produce.

After this route

  • Clarify who you're writing to, what action you want them to take, and map out your email sequence structure before writing a single word.
  • Generate, test, and select subject lines that earn opens.
  • Draft all 5 emails with AI assistance.
  • AI-generated copy sounds like your brand — because you gave it the right context.
  • You can go from brief to finished asset in a single session.

What You'll Actually Do

This isn't a lecture. Each step has you doing something real with AI — and by the end, you'll have a finished result you can use immediately.

1
Steps 1–3

Define Your Campaign Strategy

Clarify who you're writing to, what action you want them to take, and map out your email sequence structure before writing a single word.

2
Steps 4–5

Craft High-Open-Rate Subject Lines

Generate, test, and select subject lines that earn opens. Work with AI to produce variations and pick winners using proven copywriting principles.

3
Steps 6–9

Write the Email Body Copy

Draft all 5 emails with AI assistance. Each email follows a clear structure and speaks in your brand voice. You guide the tone, AI handles the heavy lifting.

4
Steps 10–12

Polish and Optimize Every Email

Review all 5 emails for consistency, readability, and conversion. Use AI to catch weak spots, improve CTAs, and add preview text.

5
Steps 13–14

Set Up and Schedule the Campaign

Load your emails into Mailchimp, configure the automation trigger, set the sending schedule, and send a test to yourself before going live.

Built for People Who Use AI at Work

You don't need to be technical. If you use ChatGPT, Claude, or Gemini for work — this route will make that time more productive.

Marketers

Content, briefs, and campaigns — done in hours instead of days.

Sales & BizDev

Prep calls, draft outreach, research prospects — in minutes.

HR & People Ops

Job descriptions, interview kits, onboarding docs — built, not copy-pasted.

Managers & Leads

Reports, presentations, and team comms — handled faster.

Founders

Move fast on everything — pitches, pages, research. AI as your first hire.

Ops & Analysts

Summaries, process docs, and structured output — from messy inputs.

How This Route Works

Read the Step

Each step gives you a task and a prompt to try. No fluff — just what to do and why it matters.

Do It With AI

Open your favorite AI tool. Paste the prompt. See the result. Then tweak it using the techniques you just picked up.

Stuck? Hit "Help"

The AI assistant knows what step you're on. Ask it anything — it sees your context and gets you unstuck in seconds.

"We went from spending a full day on content planning to finishing it in one session. The AI now sounds like us, not like a template."
— Early access user, marketing lead

What You Walk Away With

Define Your Campaign Strategy

Clarify who you're writing to, what action you want them to take, and map out your email sequence structure before writing a single word.

Craft High-Open-Rate Subject Lines

Generate, test, and select subject lines that earn opens.

Write the Email Body Copy

Draft all 5 emails with AI assistance.

Polish and Optimize Every Email

Review all 5 emails for consistency, readability, and conversion.

Questions

No. If you've used ChatGPT, Claude, or Gemini even once, you're ready. This route works at any level.

Any of the major ones — ChatGPT, Claude, Gemini, or Copilot. The techniques in this route work across all of them. Use whatever you already have open.

About ~1h 20min end to end. You can pause and pick it back up — your progress is saved.

Every step has an AI assistant built in. It knows your context — what step you're on, what you've done so far. Just ask, and it gets you unstuck.

Courses teach concepts. This route has you doing real work at every step. You don't watch someone else do it — you do it yourself, on an actual task. By the end, you have a finished result and a system you can reuse.