Your Content Takes Too Long to Produce.
The tools are there. The time isn't. This route gives you a system that makes AI output actually sound like your brand.
Before this route
- AI-generated copy sounds generic — it doesn't sound like your brand at all.
- You have content ideas but struggle to turn them into ready-to-publish assets.
- You write content from scratch even when AI could give you a solid first draft.
- Results are inconsistent: sometimes great, often just mediocre.
- You're spending hours on content that should take minutes to produce.
After this route
- Define who you are selling to by creating a detailed, research-backed buyer persona with AI assistance.
- Develop positioning, value propositions, and key messages that speak directly to your persona.
- Build a practical spreadsheet to plan, track, and measure your go-to-market campaigns from day one.
- AI-generated copy sounds like your brand — because you gave it the right context.
- You can go from brief to finished asset in a single session.
What You'll Actually Do
This isn't a lecture. Each step has you doing something real with AI — and by the end, you'll have a finished result you can use immediately.
Build your buyer persona
Define who you are selling to by creating a detailed, research-backed buyer persona with AI assistance.
Create your messaging framework
Develop positioning, value propositions, and key messages that speak directly to your persona.
Set up your campaign tracker
Build a practical spreadsheet to plan, track, and measure your go-to-market campaigns from day one.
Review and finalize your GTM baseline
Connect all pieces into a cohesive go-to-market baseline and prepare it for team sharing.
Built for People Who Use AI at Work
You don't need to be technical. If you use ChatGPT, Claude, or Gemini for work — this route will make that time more productive.
Marketers
Content, briefs, and campaigns — done in hours instead of days.
Sales & BizDev
Prep calls, draft outreach, research prospects — in minutes.
HR & People Ops
Job descriptions, interview kits, onboarding docs — built, not copy-pasted.
Managers & Leads
Reports, presentations, and team comms — handled faster.
Founders
Move fast on everything — pitches, pages, research. AI as your first hire.
Ops & Analysts
Summaries, process docs, and structured output — from messy inputs.
How This Route Works
Read the Step
Each step gives you a task and a prompt to try. No fluff — just what to do and why it matters.
Do It With AI
Open your favorite AI tool. Paste the prompt. See the result. Then tweak it using the techniques you just picked up.
Stuck? Hit "Help"
The AI assistant knows what step you're on. Ask it anything — it sees your context and gets you unstuck in seconds.
"We went from spending a full day on content planning to finishing it in one session. The AI now sounds like us, not like a template."— Early access user, marketing lead
What You Walk Away With
Build your buyer persona
Define who you are selling to by creating a detailed, research-backed buyer persona with AI assistance.
Create your messaging framework
Develop positioning, value propositions, and key messages that speak directly to your persona.
Set up your campaign tracker
Build a practical spreadsheet to plan, track, and measure your go-to-market campaigns from day one.
Review and finalize your GTM baseline
Connect all pieces into a cohesive go-to-market baseline and prepare it for team sharing.
Questions
No. If you've used ChatGPT, Claude, or Gemini even once, you're ready. This route works at any level.
Any of the major ones — ChatGPT, Claude, Gemini, or Copilot. The techniques in this route work across all of them. Use whatever you already have open.
About ~1h 20min end to end. You can pause and pick it back up — your progress is saved.
Every step has an AI assistant built in. It knows your context — what step you're on, what you've done so far. Just ask, and it gets you unstuck.
Courses teach concepts. This route has you doing real work at every step. You don't watch someone else do it — you do it yourself, on an actual task. By the end, you have a finished result and a system you can reuse.