A re-engagement email campaign for inactive users takes about 90 minutes to build on aidowith.me. The Email Campaign route walks you through 10 steps: defining inactivity criteria, segmenting your list, writing a 5-email sequence, and setting up send triggers. You'll create emails for each stage of re-engagement, from a soft reminder to a final sunset notice. AI generates subject lines with 25 to 35% open rate benchmarks, body copy that references the user's last action, and clear CTAs for each email. Most win-back campaigns recover 5 to 12% of inactive users when the sequence is well-timed. Your finished campaign includes segment definitions, email copy for all 5 messages, subject line variants for A/B testing, and a sunset policy for users who don't respond. The route moves fast because AI handles the repetitive parts while you make the judgment calls.
Last updated: April 2026
The Problem and the Fix
Without a route
- You have 3,000 inactive users on your list who haven't opened an email in 90 days, and you're paying for them every month.
- Your last win-back attempt was a single 'We miss you' email that got a 2% open rate and zero reactivations.
- You don't know which inactive users are worth re-engaging and which should be removed from the list entirely.
With aidowith.me
- A 5-email win-back sequence with personalized triggers based on each user's last action and inactivity duration.
- AI-generated subject lines and body copy optimized for re-engagement, with A/B variants for testing.
- A sunset policy that automatically removes non-responders after the sequence, keeping your list clean and your costs down.
Who Builds This With AI
Marketers
Content, campaigns, and briefs done in hours instead of days.
Founders
Move fast on pitches, pages, research. AI as your first hire.
Managers & Leads
Reports, presentations, and team comms handled faster.
How It Works
Define inactivity and segment your list
Set criteria for 'inactive' (e.g., no opens in 60 days, no logins in 30 days). Segment users by how long they've been inactive and what they last did.
Write the 5-email sequence
AI generates copy for each email: soft reminder, value recap, special offer, urgency nudge, and sunset notice. You adjust tone and offers to match your brand.
Set up triggers and testing
Configure send timing based on inactivity milestones. Add A/B subject line variants and set rules for moving non-responders to a sunset list.
Win Back Your Inactive Users
Build a 5-email re-engagement sequence and start recovering lost revenue today.
Start This Route →What You Walk Away With
Define inactivity and segment your list
Write the 5-email sequence
Set up triggers and testing
A sunset policy that automatically removes non-responders after the sequence, keeping your list clean and your costs down.
"We recovered 340 users from a list of 4,000 inactive accounts. The campaign paid for itself in the first week through reactivated subscriptions."- Growth Marketing Manager, subscription SaaS
Questions
This route builds a 5-email sequence: soft reminder, value recap, incentive offer, urgency message, and final sunset notice. Five emails give inactive users multiple chances to re-engage without overwhelming them. Each email escalates the urgency slightly. The route provides clear guidance at every step so you can move from setup to results without guesswork.
The route helps you define your own inactivity threshold based on your product's usage patterns. For most SaaS products, 30 to 60 days of no engagement is a good trigger. E-commerce businesses often start at 90 days. You'll set this in the first step. The route provides clear guidance at every step so you can move from setup to results without guesswork.
The route includes a sunset policy. Users who don't open or click any of the 5 emails get moved to a suppression list. This keeps your sender reputation healthy and reduces your email platform costs. You can always re-import them later if you want to try again. The route provides clear guidance at every step so you can move from setup to results without guesswork.