AI copywriting tools fall into 2 camps: general-purpose models (ChatGPT, Claude) and template-based tools (Jasper, Copy.ai). For press releases, general-purpose models outperform templates because press releases need news judgment, not fill-in-the-blank structure. At aidowith.me, the press release route uses ChatGPT and Claude across 10 steps to produce a journalist-ready 400-600 word release in about 1 hour. Step 1 defines the news angle. Step 3 generates the headline. Step 5 writes the body with quotes. Step 8 applies AP style. The route shows which of the 2 tools to use at each step - Claude for formal sections, ChatGPT for headline iteration. Free tiers cover the full route. aidowith.me structures the prompts so AI copywriting tools produce professional output, not marketing copy disguised as news.
Last updated: April 2026
The Problem and the Fix
Without a route
- Most AI copywriting tools produce marketing copy by default - getting news-style press release output requires specific prompt engineering that most users don't know
- Template-based tools (Jasper, Copy.ai) are fast but produce rigid formats - press releases need flexibility around the news angle, not templates
- Teams that use AI copywriting tools without a structured workflow still spend 90 minutes editing the output into a professional format
With aidowith.me
- Use ChatGPT and Claude with news-specific prompts - not templates - to get journalist-ready press release output
- Follow 10 steps that tell you which tool to use at each stage of writing
- Finish a professional 400-600 word press release in 1 hour with copy you can send immediately
Who Builds This With AI
Marketers
Content, campaigns, and briefs done in hours instead of days.
Managers & Leads
Reports, presentations, and team comms handled faster.
Ops & Analysts
Summaries, process docs, and structured output from messy inputs.
How It Works
Select tools and write the news brief
Step 1 compares ChatGPT vs. Claude for press release copy. You choose your primary tool and write a 5-sentence news brief that guides the AI through every subsequent step.
Generate sections with tool-specific prompts
Steps 3-7 use specific prompts for each section: headline, lede, body, quotes, boilerplate. The route notes when to switch from ChatGPT to Claude for better tone consistency.
Review, format, and export
Steps 8-10 apply AP style, run a journalist-perspective review, and produce the final document. Step 10 is a clean, paste-ready press release.
Pick the Right AI Copywriting Tools and Write Press Releases That Work
Join the waitlist at aidowith.me for the press release route - 10 steps, 2 tools, journalist-ready copy in 1 hour.
Start This Route →What You Walk Away With
Select tools and write the news brief
Generate sections with tool-specific prompts
Review, format, and export
Finish a professional 400-600 word press release in 1 hour with copy you can send immediately
"I compared Jasper and Claude for our last 3 press releases. Claude wins for formal business writing - the route showed me exactly why."- Communications Director, B2B SaaS
Questions
Claude produces the most professional, AP-style press release copy out of the box. ChatGPT is better for iterating on headlines and testing news angles. Jasper works for standard announcements but struggles with nuanced news judgment. The aidowith.me press release route uses Claude and ChatGPT together - Claude for body copy, ChatGPT for headline iteration - across 10 steps in about 1 hour.
No. Claude free and ChatGPT free handle the full 10-step aidowith.me press release route. The free tiers have rate limits, but a single press release stays well within them. Paid tiers (Claude Pro, ChatGPT Plus at $20/month each) add speed and longer context - useful if you're writing multiple releases per week.
For straightforward announcements (product launches, funding, partnerships), AI copywriting tools with a structured process match the output of a junior-to-mid PR copywriter. For complex communications, crisis messaging, or media relationship work, human expertise is still necessary. The aidowith.me route is designed for standard business announcements - it covers the 80% of press release work that doesn't need specialist judgment.