The Problem and the Fix
Without a skill
- Marketing strategy documents take 3-4 weeks to produce from scratch. By the time they're approved, the market context has shifted.
- Channel selection is often driven by familiarity, not fit. 55% of marketing budgets go to the 2-3 channels the team already knows, regardless of where the audience actually is.
- 90-day plans lack specific milestones and success metrics. Without them, strategy reviews become debates about effort instead of measurement of results.
With aidowith.me
- 14 steps that produce a complete marketing strategy document: positioning, channel mix, and 90-day roadmap with metrics.
- A channel priority matrix that scores 8-10 channels by audience fit, cost efficiency, and time-to-result.
- A 90-day roadmap with 4 milestones, key activities per phase, and specific success metrics for each milestone.
Who This Skill Is For
Founders
Move fast on pitches, pages, research. AI as your first hire.
Managers & Leads
Reports, presentations, and team comms handled faster.
Sales & BizDev
Prep calls, draft outreach, research prospects in minutes.
How It Works
Define your positioning and differentiation
AI helps you draft a positioning statement using a proven framework: for [audience], [product] is [category] that [key benefit], unlike [competitor] who [weakness].
Score and select your channel mix
AI evaluates 8-10 channels against your audience profile, budget, and timeline. Produces a channel priority matrix with a recommended mix and rationale.
Build your 90-day roadmap
AI generates a 3-phase roadmap with milestones, key activities, dependencies, and success metrics. Format ready for executive review or team kickoff.
Build Your Marketing Strategy With AI
Join aidowith.me and follow 14 steps to create a positioning brief, channel mix, and 90-day roadmap. Done in ~2 hours.
Start This Skill →What You Walk Away With
Define your positioning and differentiation
Score and select your channel mix
Build your 90-day roadmap
A 90-day roadmap with 4 milestones, key activities per phase, and specific success metrics for each milestone.
"My VP approved the marketing strategy on the first review. That never happens. The channel matrix made the trade-offs obvious instead of hiding them in a list of priorities."- Marketing Director, B2B tech company
Questions
The route forces specificity through structured inputs at each step. Positioning requires defining a specific audience, a specific category, a specific benefit, and a specific competitor. Channel selection requires scoring each option on defined criteria. The 90-day plan requires milestones with dates and metrics. AI generates the content within those structures. You can't produce a vague output because the framework won't let you skip the specifics.
The go-to-market baseline route is designed for product or initiative-level marketing strategy, not brand-level or campaign-level work. It's strongest for new product launches, market entries, or annual planning cycles. For campaign strategy, the content plan route is more directly applicable. For brand strategy, you'd use the positioning modules from this route as a starting point and extend them.
3 phases of 30 days each, with 1-2 major milestones per phase. Each milestone includes the key activities, the team or resource requirement, and a measurable success metric. The format is designed for executive review, team kickoff, and tracking purposes. Most users copy it into a project management tool or slide deck within 24 hours of finishing the route.