Business Route

AI for Marketing Strategy: Positioning, Channels, and 90-Day Plan

Marketing strategy documents take weeks to produce and months to approve. This route helps you build a positioning brief, channel mix, and 90-day roadmap with AI in about 2 hours.

14 steps ~2h For founders & managers Free

AI for marketing strategy changes the ratio of time spent thinking versus time spent documenting. The go-to-market baseline route on aidowith.me covers 14 steps across 3 strategic modules: market positioning, channel selection, and 90-day planning. You finish with a positioning statement, a channel priority matrix, and a phased 90-day roadmap with milestones and success metrics. Most marketing managers finish in under 2 hours. aidowith.me routes are built to produce strategy documents that hold up in executive reviews, not workshop outputs that get archived. Over 450 marketing managers and consultants have used this route. The most consistent feedback: the channel selection module forces trade-offs that most teams avoid in planning, which leads to more focused execution. AI handles the structuring. You make the strategic calls.

Last updated: April 2026

The Problem and the Fix

Without a route

  • Marketing strategy documents take 3-4 weeks to produce from scratch. By the time they're approved, the market context has shifted.
  • Channel selection is often driven by familiarity, not fit. 55% of marketing budgets go to the 2-3 channels the team already knows, regardless of where the audience actually is.
  • 90-day plans lack specific milestones and success metrics. Without them, strategy reviews become debates about effort instead of measurement of results.

With aidowith.me

  • 14 steps that produce a complete marketing strategy document: positioning, channel mix, and 90-day roadmap with metrics.
  • A channel priority matrix that scores 8-10 channels by audience fit, cost efficiency, and time-to-result.
  • A 90-day roadmap with 4 milestones, key activities per phase, and specific success metrics for each milestone.

Who This Route Is For

Founders

Move fast on pitches, pages, research. AI as your first hire.

Managers & Leads

Reports, presentations, and team comms handled faster.

Sales & BizDev

Prep calls, draft outreach, research prospects in minutes.

How It Works

1

Define your positioning and differentiation

AI helps you draft a positioning statement using a proven framework: for [audience], [product] is [category] that [key benefit], unlike [competitor] who [weakness].

2

Score and select your channel mix

AI evaluates 8-10 channels against your audience profile, budget, and timeline. Produces a channel priority matrix with a recommended mix and rationale.

3

Build your 90-day roadmap

AI generates a 3-phase roadmap with milestones, key activities, dependencies, and success metrics. Format ready for executive review or team kickoff.

Build Your Marketing Strategy With AI

Join aidowith.me and follow 14 steps to create a positioning brief, channel mix, and 90-day roadmap. Done in ~2 hours.

Start This Route →

What You Walk Away With

Define your positioning and differentiation

Score and select your channel mix

Build your 90-day roadmap

A 90-day roadmap with 4 milestones, key activities per phase, and specific success metrics for each milestone.

"My VP approved the marketing strategy on the first review. That never happens. The channel matrix made the trade-offs obvious instead of hiding them in a list of priorities."
- Marketing Director, B2B tech company

Questions

The route forces specificity through structured inputs at each step. Positioning requires defining a specific audience, a specific category, a specific benefit, and a specific competitor. Channel selection requires scoring each option on defined criteria. The 90-day plan requires milestones with dates and metrics. AI generates the content within those structures. You can't produce a vague output because the framework won't let you skip the specifics.

The go-to-market baseline route is designed for product or initiative-level marketing strategy, not brand-level or campaign-level work. It's strongest for new product launches, market entries, or annual planning cycles. For campaign strategy, the content plan route is more directly applicable. For brand strategy, you'd use the positioning modules from this route as a starting point and extend them.

3 phases of 30 days each, with 1-2 major milestones per phase. Each milestone includes the key activities, the team or resource requirement, and a measurable success metric. The format is designed for executive review, team kickoff, and tracking purposes. Most users copy it into a project management tool or slide deck within 24 hours of finishing the route.