A competitive positioning slide with AI research is the single most-scrutinized slide in any pitch deck. On aidowith.me, the Pitch Deck route dedicates specific steps within its 13-step process to building this slide right. You start by identifying 4 to 6 competitors and the 2 axes that define your market (price vs. capability, vertical vs. horizontal, self-serve vs. enterprise). AI researches each competitor's public positioning and plots them on a 2x2 matrix. Then it helps you write the narrative: why your position in the quadrant is the right one and what market gap you're filling. The route covers common investor objections to positioning slides, like "Why isn't [big company] on here?" and "What stops them from moving into your quadrant?" You'll draft answers to these before the meeting. The finished slide includes the visual map, competitor labels, your position marker, and 2 to 3 bullets of supporting narrative. Build time is about 2.5 hours as part of the full deck route.
Last updated: April 2026
The Problem and the Fix
Without a route
- You've put 5 logos on a 2x2 grid but can't explain why your axes matter to investors
- Investors keep asking about competitors you left off the slide, and you don't have a good answer
- Your positioning slide looks like every other startup's, so investors tune out
With aidowith.me
- AI researches competitor positioning so your slide reflects real data, not guesswork
- A 2x2 matrix with a clear narrative explaining why your position in the quadrant wins
- Pre-drafted answers to the investor objections this slide always triggers
Who Builds This With AI
Founders
Move fast on pitches, pages, research. AI as your first hire.
Managers & Leads
Reports, presentations, and team comms handled faster.
Sales & BizDev
Prep calls, draft outreach, research prospects in minutes.
How It Works
Choose your competitors and axes
Pick 4 to 6 competitors and define the 2 dimensions that matter for your market. AI helps you test different axis combinations to find the most compelling framing.
Research and plot positions
AI gathers public data on each competitor's pricing, features, and market focus. It plots them on your 2x2 matrix with labels and positioning notes.
Write the narrative and prep for questions
Draft 2 to 3 bullets explaining your quadrant position. Pre-write answers to likely investor questions about missing competitors and competitive moats.
Build your competitive positioning slide with AI
13 steps. About 2.5 hours. The slide investors remember from your deck.
Start This Route →What You Walk Away With
Choose your competitors and axes
Research and plot positions
Write the narrative and prep for questions
Pre-drafted answers to the investor objections this slide always triggers
"The investor said it was the clearest competitive slide she'd seen this quarter. That's because the narrative matched the visual for the first time."- CEO, pre-seed B2B startup
Questions
AI analyzes public information: competitor websites, pricing pages, product announcements, and customer reviews. It extracts positioning signals like target market, price point, and feature emphasis. You verify the findings and adjust where needed. AI handles the collection and pattern-finding. You make the strategic calls about which data points to include.
The right axes depend on your market. Common pairs include price vs. feature depth, SMB vs. enterprise, vertical vs. horizontal, and self-serve vs. sales-led. The route helps you test 2 to 3 combinations and pick the one where your position looks strongest and most defensible. The best axes are ones where your position is different from competitors.
Four to six is the sweet spot for investors. Fewer than 4 makes the market look empty. More than 6 clutters the visual. The route helps you pick which competitors to include based on what investors in your space expect to see. If you're leaving off a well-known name, the route helps you draft a reason why and prep that answer for the Q&A.