Free AI copywriting tools can handle every section of a press release if you prompt them correctly. The challenge is structure: most people paste a topic into ChatGPT and get a wall of generic text that no journalist would open. At aidowith.me, the Press Release route runs 8 steps: from story framing to final formatting: and shows you exactly what to prompt at each stage. You'll get a real headline, a punchy lede under 30 words, at least 2 attributed quotes, and a boilerplate that fits your organization. The whole route takes about 60 minutes and uses only free tools. Two numbers worth knowing: press releases with a strong headline get 3x more journalist opens, and AI-generated quotes need one editorial pass to sound human. The route covers both. Start at so.aidowith.me. The route works with ChatGPT, Claude, or Gemini, so you pick the tool you already have access to.
Last updated: April 2026
The Problem and the Fix
Without a route
- You spend 2-3 hours writing a press release that gets filed and forgotten because the headline doesn't hook anyone.
- Free AI tools give you 400 words of corporate fluff that sounds like it was written by a committee in 1998.
- You're not sure what format journalists want, so you guess and end up with something that looks amateur.
With aidowith.me
- Use an 8-step route that follows the inverted pyramid: AI drafts each section in the right order so nothing gets missed.
- Prompt AI to write 3 headline options, then score them against journalist open-rate criteria before you pick one.
- Finish with a press release that passes a quick AI quality check: readability score, quote count, word count: before you hit send.
Who Builds This With AI
Marketers
Content, campaigns, and briefs done in hours instead of days.
Managers & Leads
Reports, presentations, and team comms handled faster.
Ops & Analysts
Summaries, process docs, and structured output from messy inputs.
How It Works
Frame the story and define the angle
You'll write a 3-sentence brief that tells AI what happened, who it affects, and why it matters now. This brief drives every section that follows and keeps the output consistent.
Draft headline, lede, and body
AI generates 3 headline options, a lede under 30 words, and a 250-word body following AP style structure. You pick the best headline and make one editorial pass on the body.
Add quotes, boilerplate, and contact info
AI drafts 2 attributed quotes in your spokesperson's voice, plus a standard boilerplate. You review for accuracy, add real contact details, and the press release is distribution-ready.
Write Your Next Press Release With AI
Join the waitlist for early access to the Press Release route: 8 steps, 60 minutes, a distribution-ready draft you're proud to send.
Start This Route →What You Walk Away With
Frame the story and define the angle
Draft headline, lede, and body
Add quotes, boilerplate, and contact info
Finish with a press release that passes a quick AI quality check: readability score, quote count, word count: before you hit send.
"I needed a press release in 2 hours for an announcement that came out of nowhere. Used this route with free ChatGPT and sent something I was proud of. First time that's happened."- Communications Manager, fintech scale-up
Questions
ChatGPT free tier handles structure and body copy well. Claude free tier is stronger on tone and quote writing. The route shows you when to use each one and how to combine their outputs. No paid subscriptions needed: both free tiers are enough for a complete press release. In practice, the combination outperforms either tool alone: ChatGPT drafts the body fast, Claude refines the spokesperson quotes so they sound like a real person rather than a corporate announcement.
The route includes an editorial checklist after each AI draft: replace passive voice, add one specific number or date, and read quotes out loud to test if they sound human. These 3 checks catch 90% of AI-speak before the press release leaves your hands. The 'read it out loud' step is the one most people skip: and it's the one that catches stilted phrasing that looks fine on screen but lands poorly when a journalist reads it.
Yes, with the right prompt. You give AI 2-3 sentences in the spokesperson's voice: from a previous interview, a LinkedIn post, or your own notes: and it matches that register. The route shows you this prompt pattern step by step. The voice sample doesn't have to be long: a single paragraph from a past interview gives AI enough signal to write quotes that feel like the person said them rather than a press release committee.